SWOT analyses are a particular type of company information in which the strengths, weaknesses, opportunities and threats are analyzed. These reports are particularly useful in identifying both internal and external factors that are essential in decision-making.
Use the databases below to search for SWOT analyses in the Library. Note, however, there are not SWOT analyses available for all companies within these databases. SWOT analysis reports are most often available for large U.S. public companies, though some foreign and private companies might be covered as well. If you are working on a course assignment, you may need to select an alternate company if unable to locate reports for your first choice.
Enter SWOT in the top search bar. Enter the name of your company in the second search box and select Company/organization from the drop-down menu.
Limit Publication Type to SWOT Analysis.
Alternatively, you may use the All Nexis Uni search box on the home page. Enter the company name and include SWOT as one of your search terms as shown in the example below.
PEST or PESTLE is a framework for analyzing the external macro environment of a business or industry, usually specific to a particular country. It examines Political, Economic, Social, and Technological factors to identify opportunities and threats when starting a new business or entering a foreign market. PESTLE adds Legal and Environmental factors.
BronHiggs. (2017). Pest-analysis [Online image]. Wikimedia Commons. https://commons.wikimedia.org/wiki/File:Pest-analysis.jpg