Content Master: ENT-5125: Business Plan Creation

Kenny, G. (2014). Five questions to identify key stakeholders. Harvard Business Review Digital Articles, 2–4.
Questions to ask when identifying key stakeholders.

Knowles, J., Hunsaker, B. T., Grove, H., & James, A. (2022). What is the purpose of your purpose? Harvard Business Review, 100(2), 36–43.
A critical component of communicating with stakeholders is to understand your organization’s real purpose.

Cronin, G. (2022). Rise of the Stakeholder. Camping Magazine, 95(2), 38–44.
An industry specific example of engaging with stakeholders to improve organizational performance.

Mavo-Navarro, J. (2022). Bring stakeholders into alignment. TD: Talent Development, 76(8), 26–31.
Understanding stakeholders needs and developing paths of communication helps with strategic efforts of the organization.

Eisenmann, T. (2021). Why start-ups fail. Harvard Business Review, 99(3), 76–85.
A look at how stakeholders need assessment and other factors affect new venture success.

Gulati, R. (2019). The soul of a start-up. Harvard Business Review, 97(4), 84–91.
An analysis of how strategy is connected to the connection and shared vision with stakeholders.

Kunal Kishore Sinha on how to create an effective PR strategy for start-ups. (2022, June 13). Adgully.
Adgully. (2022, June 13). Kunal Kishore Sinha on how to create an effective PR strategy for start-ups. Adgully.
A personal interview reflecting on communication and public relations as a factor in business success. (Note: The interview demonstrates an Indian perspective but many of the same principles apply anywhere).