**Predictive Analytics: Data Mining, Machine Learning and Data Science for Practitioners (2nd ed.).**
Delen, D. (2020). Predictive Analytics: Data Mining, Machine Learning and Data Science for Practitioners (2nd ed.). Pearson FT Press.

**This is one of your two primary textbooks for this lesson. It is a series of chapters with very practical introductions to various approaches of doing predictive analytics. For this lesson, please read Chapter 1. This present lesson will assume you have already learned the fundamentals of descriptive statistics and of basic inferential statistics in an earlier module or course.**