ENT-5105 v1

Northcentral University Library. (2019). Q. How do I create a mind map or concept map? Northcentral University.

• This webpage from Northcentral University library offers guides and links on how to mindmap your innovative business idea.
  

Aspan, M. (2019). Starting a business? Ask these five essential money questions first. Inc., 41(1), 76-80.

• This article asks the five essential money questions to consider when starting a business. Consider these questions as you are creating your Mind map.
  

Camacho, N., Nam, H., Kannan, P. K., & Stremersch, S. (2019). Tournaments to crowdsource innovation: The role of moderator feedback and participation intensity. Journal of Marketing, 83(2), 138–157. DOI: 10.1177/0022242918809673

• Many firms use innovative tournaments to crowdsource innovation from others. This article covers some of the advantages of innovation tournaments and some of the potential consequences of customers’ participation over the course of a tournament. As you read the article, consider how you may solicit product, service, or other ideas.
  

Young, C. J. (2019). Mind mapping in 6 simple steps for business development: Strategic tool combines tacit, explicit knowledge to seek a competitive edge. ISE: Industrial & Systems Engineering at Work, 51(12), 34–38.

• Mind mapping as a business development tool that many entrepreneurs use to visualize their plan when trying to seek a competitive advantage. This article briefly discusses the 6 simple steps of the mind mapping process.
  

O’Reilly, C., & Binns, A. J. M. (2019). The three stages of disruptive innovation: Idea generation, incubation, and scaling. California Management Review, 61(3), 49–71. https://doi.org/10.1177/0008125619841878

• Disruptive change is something that will always occur and requires professionals and firms to continuously develop approaches to grow and succeed in the business world. This article discusses the stages of innovation from idea to startup to growth, as well as illustrates how two successful firms (Amazon and IBM) have developed their approaches using this approach.