TIM-8530 v5

Khattak, W., Buhler, P., & Erl, T. (2016). Big data fundamentals: Concepts, drivers, & techniques. Pearson.
Read Chapter 2 – Business Motivations and Drivers for Big Data Adoption.
This chapter describes the numerous motivating factors businesses use to align business processes with big data initiatives.

Grover, V., Chiang, R. H. L., Liang, T.-P., & Zhang, D. (2018). Creating strategic business value from big data analytics: A research framework. Journal of Management Information Systems, 35(2), 388–423.
This journal article explains the importance of producing strategic value from big data analytics projects. The study explores different conceptual frameworks that could be used to support the value proposition of big data development initiatives.