Unstructured Text Analytics to Support New Product Development Decisions Markham, S. K., Kowolenko, M., & Michaelis, T. L. (2015). Unstructured text analytics to support new product development decisions. Research Technology Management, 30-38.
This paper focuses on using text analytics to help support critical product development decisions. It also focuses on the role of big data, the collection and analytics component, but also how the data can be leveraged in the development process.