Creating Strategic Business Value from Big Data Analytics: A Research Framework
Grover, V., Chiang, R. H. L., Liang, T.P., & Zhang, D. (2018). Creating strategic business value from big data analytics: A research framework. Journal of Management Information Systems, 35(2), 388–423.
This journal article discusses the need for successful big data implementations to create the realization of strategic business value. The proposed research framework is applied to several use cases.