MGT-4110

Films Media Group. (2013). Going global video series [Video]. Films On Demand.
This video highlights how businesses can grow by entering foreign markets through a variety of modes, including licensing/franchising, contract manufacturing, exporting, joint venturing, and investment.

Douglas, S. P., & Craig, S. C. (1986). Global marketing myopia. Journal of Marketing Management, 2(2), 155–69.
This article highlights the importance of evaluating the broader context of going global by considering not only customer-market concerns, but also resource allocation across countries, integration of sourcing activities and production, and logistical systems.

Kashani, K. (1989). Beware the pitfalls of global marketing. Harvard Business Review, 67(5), 91.
To ascertain why some companies succeed while others fail in their global marketing efforts, the author studied 17 cases of marketing standardization at 9 American and European multinational companies. The study showcases the major pitfalls of global marketing failure including insufficient use of formal research, tendency to over-standardize, poor follow-up, narrow vision in program coordination, and inflexibility in implementation.

Rosenbusch, K. (2016, January 1). Becoming an effective global manager [Video]. SAGE Publications, Ltd.
In this video, Dr. Katherine Rosenbusch discusses global management and the different ways to be successful as a global manager. Specific topics covered include the cultural dimensions of international business, how companies expand internationally, and how to be an effective international manager.

Fernandes, R., Gouveia, B., & Pinho, C. (2014). Exploring modes of entry into international markets: Direct investment or contractual relations. Journal of Business Economics and Management, 15(1), 56.
This article considers the multinational company’s decision on whether to enter a new foreign market using direct investment, by establishing a subsidiary, through direct exporting, or contracting with a local distributor.

Fox, J. T. (2021, March 31). Sonesta launches global franchising push. Hotel Management.
This article highlights how Sonesta, a leading international hotel chain, uses the franchising model to expand into international markets.

Qantas, JAL propose five-year joint venture to reboot tourism travel. (2020, December 23). Flightglobal.
This article highlights how Quantas and JAL, two heavy-weight companies in the airline industry, have come together in a joint venture arrangement to strategically position themselves in the tourism travel industry.

National University. (2021). Academic Success Center - Writing Resources.
This is a resource for writing in the ASC.