MGT-4110

Jovanov Marjanova, T., & Sofijanova, E. (2014). Corporate mission statement and business performance: Through the prism of Macedonian Companies. Balkan Social Science Review, 3, 179–200.
This article analyzes the corporate mission statement and its importance as an essential step in the strategic planning process and its impact on business performance.

Video Age Productions. Introduction to strategic planning: Increasing the impact [Video]. (2012). Video Age Productions.
This instructional video is about creating a strategic plan with special emphasis on non-profit organizations.

Wang, K. (2020). Strategy management. Public Management (00333611), 102(11), 12–15.
This article presents the concept of strategic planning. Topics include identifying and monitoring performance measures, aligning budgets to the strategy, and internal change management throughout the organization.

Kuncoro, W., & Suriani, W. O. (2018). Achieving sustainable competitive advantage through product innovation and market driving. Asia Pacific Management Review, 23(3), 186–192.
This article explores the important relationship between product innovation and sustainable competitive advantage.

Snell, J. (2019). How Apple reinvents its core business to keep growing. Macworld - Digital Edition, 36(10), 7–11.
This article looks at how Apple continues to grow and innovate by reinventing its core business.

Sidebottom, J. (2014). 10 ways to improve strategic planning: These 10 tips will give business leaders strategic planning tools to set the direction for their firm’s success. Consulting Specifying Engineer, 51(6), 19.
This article gives 10 tips on how business leaders can improve their strategic planning through strategic planning tools.

Fortune. (2021).
The Fortune 500 is an annual list published by Fortune magazine that ranks 500 of the largest US corporations by total revenue. The list includes publicly traded companies, along with privately held companies for which revenues are publicly available.

Northcentral University. (2021). NU Library Databases.
This is a resource for NU library databases.