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MKT-7025: Global Product Strategy

Week 3 Resources

Global Strategy

Peng, M. W. (2017). Global strategy (4th ed.). Cengage.

Read Chapters 4 and 10.

Access your Redshelf book in the Getting Started module of the course or click on Bookshelf in the top navigation bar of the course.

Predictable Magic

Prahalad, D., & Sawhney, R. (2010). Predictable magic. Pearson.

Read Chapter 4.