GBM-7004

Grewal, R., Saini, A., Kumar, A., Robert Dwyer, F., & Dahlstrom, R. (2018). Marketing channel management by multinational corporations in foreign markets. Journal of Marketing, 82(4), 49.
This study looked at the use of diverse and complex marketing channels by MNCs to meet varied demands. The study shared that the MNC first determines the entry mode to the target country and then determines how to manage the foreign channel partners.

Štěpán Kala, Kateřina Kuralová, Klára Margarisová, & Lucie Vokáčová. (2015). Marketing management: Monitoring the international environment factors using global maps. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 63(6), 1929–1936.
This study identified four basic areas that need to be reviewed when strategizing entry into a foreign market. It showed the effective use of global maps to help identify the intricacies and interconnection of these elements within different geographic regions.

Williams, J. E. M., & Chaston, I. (2004). Links between the linguistic ability and international experience of export managers and their export marketing intelligence behaviour. International Small Business Journal, 5, 463.
This study looked at the marketing intelligence behavior of export managers in SMEs. The study found that having an international background does have a better impact on marketing intelligence behavior than language skills.

Moon, T., & Park, S. (2011). The effect of cultural distance on international marketing strategy: A comparison of cultural distance and managerial perception measures. Journal of Global Marketing, 24(1), 18.
This study looked at the impact of Hofstede’s cultural dimensions and managerial perception of cultural distance on the adaptation of international marketing strategy. The study found that cultural distance did impact the price, promotion, and product adaptation.