JPMorgan Chase, Bank of America, Wells Fargo, and the Financial Crisis of 2008Hearit, L. B. (2018). JPMorgan Chase, Bank of America, Wells Fargo, and the financial crisis of 2008. International Journal of Business Communication, 55(2), 237–260.
The 2008 Financial Crisis left financial institutions like JP Morgan with an eroded trust by consumers of financial institutions. This article articulates the practices financial institutions engaged in order to garner consumer trust and combat media coverage.