LibGuides: MKT-7022: Marketing Economics Innovation: Optional Resources

Optional Resources

M&M’s Turns Times Square into an Interactive ‘ARcade’ for New Flavor
Adams, P. (2017). M&M’s turns Times Square into an interactive ‘ARcade’ for new flavor. Mobile Marketer.
Take Your Ads to Another Planet
AdEspresso LLC. (2020). Take your ads to another planet. Hootsuite.
The Most Annoying Adverts from the Past 15 Years
Burn-Callander, R. (2015). The most annoying adverts from the past 15 years. The Telegraph.
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Determinant of Consumer Engagement in Electronic Word-of-Mouth (eWOM) in Social Networking Sites
Chu, S., & Kim, Y. (2011). Determinant of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75.
The World Beyond Your Head: On Becoming an Individual in an Age of Distraction
Crawford, M. (2015). The world beyond your head: On becoming an individual in an age of distraction [PDF file].
Interactivity’s Unanticipated Consequences for Marketers and Marketing
Deighton, J., & Kornfeld, L. (2009). Interactivity’s unanticipated consequences for marketers and marketing. Journal of Interactive Marketing, 23(1), 4-10.
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies
Henning-Thurau, T., Hofacker, C., & Bloching, B. (2013). Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies. Journal of Interactive Marketing, 27(4), 237-241.
The best loyalty programs go beyond rewards
Hyken, S. (2017). The best loyalty programs go beyond rewards. Forbes.
‘Fear of missing out’ (FOMO) marketing appeals: A conceptual model
Hodkinson, C. (2016). ‘Fear of missing out’ (FOMO) marketing appeals: A conceptual model. Journal of Marketing Communications, 25(1), 65-88.
Better than free
Kelly, K. (2008, February 5). Better than free. Edge.
Kona Brewing Company’s “bruddahs” ask mainlanders to put down the screens and make time for what matters
Kona Brewing Company. (2017, May 8). Kona Brewing Company’s “bruddahs” ask mainlanders to put down the screens and make time for what matters. Business Wire.
8 Strategies to survive in the attention economy
Lantz, J. (2017, June 20). 8 Strategies to survive in the attention economy [Blog post]. Thinkgrowth.org.
8 Ways to gain more attention for your business
Leinbach-Reyhle, N. (2016, March 31). 8 Ways to gain more attention for your business. Forbes.
Oxford dictionary
Oxford. (n.d.). FOMO. Oxford dictionary.
Red Bull
Red Bull [@redbull]. . (n.d.). Red Bull. Twitter.
What is the psychology behind FOMO? Why is it so powerful? And what type of people are the most sensitive to it?
Quora. (2015). What is the psychology behind FOMO? Why is it so powerful? And what type of people are the most sensitive to it? Author.
Millennials are prioritizing ‘experiences’ over stuff
Saiidi, U. (2016, May 5). Millennials are prioritizing ‘experiences’ over stuff. CNBC.
Designing organizations for an information-rich world
Simon, H. (1969, September 1). Designing organizations for an information-rich world [PDF file].
How fear of missing out (FOMO) impacts what consumers are buying
SKULocal. (2017, February 10). How fear of missing out (FOMO) impacts what consumers are buying [Blog post]. V. P. Holdings, Inc.
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, A., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 102-113.
Percentage of U.S. social networkers who are afraid of missing out on news on social networks as of June 2013
Statista. (2013). Percentage of U.S. social networkers who are afraid of missing out on news on social networks as of June 2013. Statista Research Department.

These resources are not required readings for the course but were picked by the instructor as relevant to the topic.

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