LibGuides: MKT-7022: Marketing Economics Innovation: Week 1 Resources

Week 1 Resources

Is Consumer Psychology Research Ready for Today’s Attention Economy?
Romaniuk, J., & Nguyen, C. (2017). Is consumer psychology research ready for today’s attention economy? Journal of Marketing Management, 33(11/12), 909–916.

Marketing Metrics

Bendle, N., Farris, P., Pfeifer, P., & Reibstein, D. (2020). Marketing metrics (4th ed.). Pearson.

Read Chapters 1 and 2, Introduction and Share of Hearts, Minds, and Markets.

Media: From the Contact Economy to the Attention Economy
Tassi, P. (2018). Media: From the contact economy to the attention economy. International Journal of Arts Management, 20(3), 49-59.
Resources for a Literature Review or an Annotated Bibliography
Northcentral University Library. (2020). Resources for a literature review or an annotated bibliography. Northcentral University.
This area of the NU library contains helpful information about creating a literature review.
The Attention Economy
Hendricks, V. F., & Vestergaard, M. (2018). The attention economy. Reality Lost, 1-17.
The Attention Economy and How Media Works: Simple Truths for Marketers
Nelson-Field, K. (2020). The attention economy and how media works: Simple truths for marketers. Palgrave Macmillan.
Read Chapter 1, State of Play.
Time as a Consituent Value in Attention Economy
Martinez-Fernandez, V.-A., & Mahauad-Burneo, M.-D. (2018). Time as a constituent value in attention economy. 2018 13th Iberian Conference on Information Systems and Technologies (CISTI), Information Systems and Technologies (CISTI), 1–6.