LibGuides: MHA-5008 v2: Week 7 Resources

Week 7 Resources

Marketing self-management education: Lessons on messaging and framing
Brady, T. J., Ledskya, R., Lafontant, B., & Baker, T. N. (2018). Marketing self-management education: Lessons on messaging and framing. American Journal of Health
Are project management and project life cycles affected by marketing and new product development?
Galli, B. J., & Kaviani, M. A. (2017, May-August). Are project management and project life cycles affected by marketing and new product development? Journal of Modern Project Management, 12-21. doi:10.19255/JMPM01302.
A review and assessment of the existing health consciousness models
Jin, Z., Li, S., & Ahmad, K. (2018). A review and assessment of the existing health consciousness models. International Management Review, 14(1), 17-23.
Selling hope: The role of affect-laden health care advertising in consumer decision-making
Kemp, E., Min, K. S., & Joint, E. (2015). Selling hope: The role of affect-laden health care advertising in consumer decision-making. Journal of Marketing Theory & Practice, 23(4), 434-454. doi:10.1080/10696679.2015.1049688.
What’s love got to do with it? Investigating consumer commitment in health care
Kemp, E., & Poole, S. M. (2017) What’s love got to do with it? Investigating consumer commitment in health care. Health Marketing Quarterly, 34(2), 113-127. doi: 10.1080/07359683.2017.1309210.
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, K. H., & Kumar, V. (2018). The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets. Journal of Marketing Research, 55(1), 48-68. doi:10.1509/jmr.16.0283.
What drives managerial use of marketing and financial metrics and does metric use affect the performance of marketing-mix activities?
Mintz, O., & Currim, I. S. (2013). What drives managerial use of marketing and financial metrics and does metric use affect the performance of marketing-mix activities? Journal of Marketing, 77(2), 17-40. V
The public's attitudes toward advertising by physicians
Moser, R., & Freeman Jr., G. L. (2015). The public's attitudes toward advertising by physicians. Franklin Business & Law Journal, 2015(3), 52-86.
The 3 most effective words in healthcare ads
Murphy, B. (2017, May 17). The 3 most effective words in healthcare ads. Becker’s Hospital Review.
Social media maturity model.
Thomas, L., & Woodside, J. M. (2016). Social media maturity model. International Journal of Healthcare Management, 9(1), 67-73. doi:10.1080/20479700.2015.1101940.
Effects of online advertising strategy on attitude towards healthcare service
Wang, H., & Doong H. (2014). Effects of online advertising strategy on attitude towards healthcare service. 2014 47th Hawaii International Conference on System Science, 2725-2732. doi: 10.1109/HICSS.2014.342.
Determinants of patient loyalty to healthcare providers: An integrative review
Zhou, W., Wan, Q., Liu, C., Feng, X., & Shang, S. (2017). Determinants of patient loyalty to healthcare providers: An integrative review. Journal of The International Society for Quality in Health Care, 29(4), 442-449. doi:10.1093/intqhc/mzx058.

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