Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies (4th ed.). Cengage.
Read Chapter 1: A Profile of Digital Users and Drivers of Digital Transformation. Review Chapter 1: Digital Disruption and Digital Transformation, and Artificial Intelligence and Cloud Computing-Salesforce and North Face.
Review Chapter 2: What Comes Next for the Supply Chain?
Review Chapter 3: Functions of Business Models and Evolving Business Models – IBM, GE, and Amazon.
Access the Redshelf textbook in your course from the Getting Started module or from the Bookshelf link on the top navigation bar of the course.
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