Roberts, M. L., & Zahay, D. (2018). Internet marketing: Integrating online and offline strategies (4th ed.). Cengage.
Read Chapter 1: How the Internet has Evolved, Digital Disruption and Digital Transformation, and Artificial Intelligence and Cloud Computing-Salesforce and North Face.
Read Chapter 2: The Impact of Digital Transformation on Supply Chains, Strategic Supply Chain Concepts, Next Step-The Digital Value Ecosystem, and Technologies that Enable Value Chains and Ecosystems.
Access the Redshelf textbook in your course from the Getting Started module or from the Bookshelf link on the top navigation bar of the course.
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