Strategic customer service, cultural differences, and the Big 5 in Mexico and FranceCastaneda, M., Munoz, F., & Steinberg, H. (2016). Strategic customer service, cultural differences, and the Big 5 in Mexico and France. Allied Academies International Conference: Proceedings of the Academy for Studies in International Business (ASIB), 16(2), 4–8.
This resource provides a research application on cultural differences between Mexico and France.