ENT-5001 v4

Otubanjo, O. (2018). Building a powerful entrepreneurial brand: The role of critical success factors and their impact on competitive advantage. IUP Journal of Brand Management, 15(1), 25–44.
Assessing the elements of a successful entrepreneurial brand.

Fink, M., Koller, M., Gartner, J., Floh, A., & Harms, R. (2020, May). Effective entrepreneurial marketing on Facebook – A longitudinal study. Journal of Business Research, 113, 149–157.
A review of social media branding and marketing.

Beardwood, J. (Speaker). (2016). From chaos to opportunity: Why brand strategy matters more than ever [Streaming Video]. SAGE Publications, Ltd.
This 40-minute video provides a review of considerations for branding strategy.