ENT-5001 v4

Shafiee, M. M., Haghighizade, R., & Rahimzadeh, S. (2016). A comparative investigation of the impact of e-marketing competitive strategies on e-loyalty with focusing on Porter’s model [Conference presentation]. 2016 10th International Conference on E-Commerce in Developing Countries: With Focus on e-Tourism (ECDC), 1–8.
Porter’s model is used in understanding strategies for online consumer loyalty.

Beckham, H. W. (2019). Competitive Strategy. Salem Press Encyclopedia.
This article includes a review of competitive strategy.

Linton, G., & Kask, J. (2017, January). Configurations of entrepreneurial orientation and competitive strategy for high performance. Journal of Business Research, 70, 168–176.
This article reviews Porter’s competitive strategies as they apply in an entrepreneurial effort.

Walsh, J. (2019). Value proposition. Salem Press Encyclopedia.
This article covers foundational concepts related to what a value proposition is.