LibGuides: MKT-7021 v1: Week 3 Resources

Week 3 Resources

Marketing Leadership a Complete Guide

Blokdyk, G. (2019). Marketing leadership a complete guide (2019 ed.). 5STARCooks.

You will need to access the above resource by going into the Bookshelf (this is a link in the top main menu of your course).

Smart design engineering: A literature review of the impact of the 4th industrial revolution on product design and development
Pereira Pessôa, M. V., & Jauregui Becker, J. M. (2020). Smart design engineering: A literature review of the impact of the 4th industrial revolution on product design and development. Research in Engineering Design, 31(2), 175-195.
The art of change leadership: Driving transformation in a fast-paced world
Cran, C. (2016). The art of change leadership: Driving transformation in a fast-paced world (1st ed.). John Wiley & Sons.

5 Ways to Lead in an Era of Constant Change

What it Takes to Be A Great Leader