GBM-5001 v1

Sharma, N., Boyle, B., Mitchell, R., Malik, A., Gray, S., & O, M. B. (2018). Leveraging the common and outsourcing the distinct: institutional difference and multinational company identity in emerging economies. Social Identities, 24(5), 564–581.
This paper explores the challenges of multinational companies (MNCs) accessing emerging economies.

Swoboda, B., & Sinning, C. (2020). How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations. Journal of Business Research, 118, 58–73.
This paper explores the perceived brand globalness, country differences, and the national cultural dimensions embeddedness, mastery, and hierarchy enhance the paths.

Telukdarie, A., Buhulaiga, E., Bag, S., Gupta, S., & Luo, Z. (2018). Industry 4.0 implementation for multinationals. Process Safety and Environmental Protection, 118, 316–329.
This article highlights change considerations for globally connected
businesses.

Video Arts. (2016). Change: leadership essentials [Video file].
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