MSOL-5803 v3

Echazu, L., & Nocetti, D. (2015). Charitable giving: Altruism has no limits. Journal of Public Economics, 125, 46-53. doi:10.1016/j.jpubeco.2015.03.002
Echazu & Nocetti discuss altruism as a predictor of giving. Also, the authors explore the importance of potential impact of funded program or organization on the overall community to the truly altruistic donor. They assert that “case donors may measure the value of a contribution with reference to the impact that such contribution has on additional recipients, not with reference to the impact on the total level of an organization's charitable resources as traditionally assumed.”

MacAskill, W. (2015). Why giving now multiplies the value of a donor's dollar. Chronicle of Philanthropy, 27(12), 32-34.
The author briefly discusses and gives examples of the use of donor funds to increase donations. Word of mouth is still one of the most powerful tools to inspire giving.

Maclean, M., Harvey, C., Gordon, J., & Shaw, E. (2015). Identity, storytelling and the philanthropic journey. Human Relations, 68(10), 1623-1652.
The article presents a metaphoric conceptualization of the transition entrepreneurs take into philanthropy. Writers metaphorically portray this as a “journey”. The “journey” suggests that philanthropy gives wealthy entrepreneurs a sense of identity that exists outside of their businesses to actively contribute to society as well as build their personal legacies.

Bereskin, F. L., Campbell, T. L., & Hsu, P. (2016). Corporate philanthropy, research networks, and collaborative innovation. Financial Management (Wiley-Blackwell), 45(1), 175-206.
The article explores the philanthropic relationships of corporations and their propensity to give to individual organizations or charitable foundations. The article can be used to understand the mentality and giving motivations of corporations, unlike those of individual donors.

Brown, S., Srivastava, P., & Taylor, K. (2015). Intergenerational analysis of the donating behavior of parents and their offspring. Southern Economic Journal, 82(1), 122-151.
Using data drawn from the U.S. Panel Study of Income Dynamics, the researchers explore the links between donor parents and the likelihood of their children becoming donors. Intergenerational donations are often an untapped funding source for nonprofits. The authors discuss impact of parent donation behaviors on children (under age 18).