LibGuides: PSY-3130 v1: Week 7 Resources

Week 7 Resources

Social Psychology by Kenneth S. Bordens; Irwin A. Horowitz
ISBN: 9780805835205
Publication Date: 2001-07-01
Bordens, K. S., & Horowitz, I. A. (2001). Social psychology. https://ebookcentral.proquest.com
Chapter 6 : Persuasion and Attitude Change, focuses on the nature of persuasion and how people are persuaded to change their attitudes about something while Chapter 7: Conformity, Compliance, and Obedience, focuses on conformity and obedience.

Central and Peripheral Routes to Advertising Effectiveness: The moderating Role of Involvement
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10(2), 135–146. https://doi-org.proxy1.ncu.edu/10.1086/208954
This article explains the different roles between the peripheral and central routes to persuasion.
Differences in Normative and Informational Social Influence
Lord, K. R., Lee, M.-S., & Choong, P. (2001). Differences in normative and informational social influence. Advances in Consumer Research, 28(1), 280–285.
This article provides an exploration of the impact of normative versus informational influences on purchasing decisions.
The Effectiveness of Social Influence Tactics When Used by a Virtual Agent
Gale M. Lucas, A., Janina Lehr, A., Nicole Krämer, A., & Jonathan Gratch, A. (2019). The effectiveness of social influence tactics when used by a virtual agent. Intelligent Virtual Agents, 22-29.https://doi-org.proxy1.ncu.edu/10.1145/3308532.3329464
This article explores the differences between normative and informational influence when the influencer is a virtual agent.
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